If the future was known, what would we do and what would happen?
![Portrett av Maria Lexhagen](https://www.uis.no/sites/default/files/2024-04/lexhagen.png)
Information as the lifeblood of tourism is a key idea that has remained an established truth for many enquiries into aspects of humans and technology in tourism for a very long time now. As technological development continue to push boundaries, this keynote presents snapshots of research areas and tourism and technology phenomena aiming to open discussions on challenges and opportunities for tourists and destinations that lie ahead. The fundamental question that imbues the presentation is, if the future was known, what would we do and what would happen?
This key note speak will be open and free for the general public to celebrate the National Science Week.
About Maria Lexhagen
Maria Lexhagen is Professor in tourism studies at ETOUR, Mid Sweden University. Her research background is marketing and consumer behaviour in tourism with a special interest in digitalization related topics. Her research cuts across consumer behaviour and destination management with particular focus on topics related to value creation, destination brand equity, destination development, business intelligence, social media and tourism experiences, popular culture tourism, as well as destination and visitor related issues in light of a sustainability agenda in tourism. She is on the journal board of Scandinavian Journal of Hospitality & Tourism and the editorial board of Journal of Travel Research. Marias most recent co-edited book is Touristic World-making and Fan Pilgrimage in Popular Culture Destinations.
This open expert talk is a part of the 32nd Nordic Symposium on Tourism and Hospitality, hosted by NHS – Department of Leadership and Service Innovation at the University of Stavanger. The overall theme of the conference is “The roles of humans and technology in shaping the future”.
You might also be interested in the second expert talk: Smarter together: How Humans and Machines are Likely to Shape the Future of Tourism and Hospitality in the Fifth Industrial Revolution
Both key notes are open and free for the general public as part of the National Science Week in the Stavanger region.