Marjan Shamsi
Ekstern tilknyttet UiS
Kontakt
Telefon: 51831178
E-post: marjan.shamsi@uis.no
Rom: EOJ SV-213
Organisasjonsenhet
Handelshøgskolen UiS
Avd. for innovasjon, led. og mark.føring
Kort om meg
Marjan Shamsi is a PhD research fellow in organization and leadership at the Department of Innovation, Leadership, and Marketing at UiS Business School. Her research focuses on digitalization and digital transformation, human-technology interaction, information and communication technology (ICT) adoption, user well-being, and innovation. She is particularly interested in quantitative analytical methods, including structural equation modeling (SEM) and mixture models. Marjan has led or contributed to various projects examining user responses to technological changes.