Tourism and Entrepreneurship (BRL370)

Content

As travel markets become more sophisticated, travelers seek more authentic experiences for their leisure, pleasure, and recreation. Travelers also seek higher levels of personal learning and development in their leisure time, and the demand for conscious products including skills development is more central than ever.

This course examines some of the ways in which the growing demand is being met, the nature of activities designed to satisfy these expectations, and the variety of locations in which this is happening. The course begins with an overview of changing market expectations. The course continues by building an understanding of the market and gives the student knowledge on how to develop and run tourism ventures considering sustainable tourism yield.

Further, it is preparing the candidates for an industry in constant change by teaching about creativity and entrepreneurship. The course concludes by allowing the students to design a business plan either for their own future company or in order to develop an already existing concept.

This unit examines the complexities of innovation and entrepreneurship through the lens of the stakeholders of the adventure tourism sector, and prepares the candidates for the constant change needed in order to continiously improve the products and services needed in this industry

Learning outcome

Upon completion of this course, the student will have acquired a basis of knowledge, skills, and general competence within the field of tourism, experience, and entrepreneurship.

Knowledge

Upon completion of this course, the candidate:

• Will have an integrated view of the growing tourism industry as a result of changing market expectations.
• Will have comprehensive knowledge about different nouvelle tourism categories and their relation to the innovation it stands for in the general tourism industry.
• Will have knowledge of the different management styles and issues related to different parts of the adventure tourism industry today and in the future.
• Will have knowledge about entrepreneurial stepping stones and techniques used in the experience industry.
• Will be able to develop a "napkin" idea into a business proposal.
• Will know how technology is influencing the development of tourism.

Skills

Upon completion of this course, the candidate:

• Will understand the nature and scope of tourism development and how it relates to global tourism trends.
• Will be able to use and evaluate a business plan.
• Will be able to analyze the styles of the products being developed to accommodate the requirements of the demand for tourism experiences.
• Will be able to apply his/her knowledge in the tourism industry to identify the possibilities for tourism activities in different areas.

General competence

Upon completion of this course, the candidate:

• Will be able to reflect on his/her own knowledge and participate in discussions related to future concerns and the development of tourism within a global context.
• Will be able to contribute with critical thinking on the future of tourism and its challenges related to the risk element, environmental issues, ethical considerations, etc.
• Will be able to exchange views and perspectives with other professionals in order to develop new ventures and good practice.
• Will be able to discuss and reflect upon the latest research within the tourism innovation field, and how to apply those trends into new products and ventures.

Required prerequisite knowledge

Exam

Coursework requirements

Course teacher(s)

Course teacher:

Course coordinator:

Method of work

Open for

Course assessment

Literature