Strategic Decision Making (E-MBA130)
In the dynamic realm of management, making informed and strategic decisions is key to driving success. "Strategic Decision Making" offers a comprehensive exploration of core business economics principles and their practical application. This course will guide you through essential decisions such as target market selection, product feature determination, pricing strategies, effective marketing communication, and organizational design. You'll learn to utilize tools like Excel and ChatGPT to model and analyze these decisions, helping you transition from intuition to model-based decision-making. Through engaging case studies and hands-on exercises, you'll gain practical experience without needing prior knowledge in coding, data analytics, or advanced mathematics. Prepare to enhance your decision-making skills with practical tools and insights, equipping you to tackle complex business challenges effectively.
Course description for study year 2024-2025. Please note that changes may occur.
Course code
E-MBA130
Version
1
Credits (ECTS)
10
Semester tution start
Spring
Number of semesters
1
Exam semester
Spring
Language of instruction
English
Content
- Market Forecasting: Techniques to predict market demand and refine strategic plans.
- Competitive Analysis: Identifying competitors and differentiating offerings.
- Pricing Strategies: Developing effective pricing models for various customer segments.
- Advertising Allocation: Optimizing marketing budgets for the best ROI.
- Make-or-Buy Decisions: Evaluating whether to produce in-house or outsource.
- Organizational Design: Creating efficient structures and incentive systems.
- Effective Marketing Communication: Strategies for enhancing brand positioning and engagement.
Learning outcome
Knowledge:
After completing the course, students will have knowledge of:
- How to apply economic principles to strategic decision-making.
- Techniques for market analysis and competitive strategy using model-based tools.
- Methods for developing pricing and marketing strategies.
- Approaches to evaluate make-or-buy decisions and optimize organizational structures.
Skills:
At the end of the course, students should be able to:
- Use Excel and AI tools to model and analyze strategic decisions.
- Implement effective pricing, marketing, and organizational strategies.
- Make informed decisions on resource allocation and business operations.
Required prerequisite knowledge
Exam
Group presentation and a written home exam
| Form of assessment | Weight | Duration | Marks | Aid |
|---|---|---|---|---|
| Group presentation | 1/4 | Letter grades | ||
| Written home exam | 3/4 | 14 Days | Letter grades |
The exam consists of a group presentation and a written home exam. Both assessments are graded on a scale from A to F. Students must pass the group presentation to be eligible for the written home exam. The group presentation is scheduled for half a day.